India, March 30 -- If you have been holding off on buying a new iPhone, you might want to reconsider. Apple's iPhones are soon expected to get costlier in India but the reason is not what you think. Apple is reportedly planning to pull some benefits that it offers on iPhone purchases in India. Removing these benefits is likely to increase the upfront price that buyers will have to pay while purchasing an iPhone.

According to media reports, Apple is planning to withdraw support for its demand generation or DG benefits from its retailers and channel partners in India. Pulling these benefits is likely to increase the net effective price of Apple's iPhones in India, which until now enjoyed heavy discounts. Reports further say that once this ...