India, Aug. 26 -- If you've ever found yourself lost in the endless scroll of floppy ears, wagging tails, and mid-zoomie reels on Instagram, you've probably met India's new-age internet celebrities - dogs. But behind the cute posts and reels is a thriving industry where dogs are not just beloved companions, but also earning influencers. On International Dog Day today, we sniff out the stories of some 'dogfluencers' who have been signing brand deals, earning thousands, and even giving human creators a run for their money.

Most dog accounts begin humbly, where a pet parent starts posting daily antics, only to discover that audiences love watching dogs "steal" sandwiches, pose in costumes, or even star in unboxing reels. Soon, brands come c...