India, Aug. 5 -- Instagram is rolling out new analytics features to give content creators clearer insight into how their posts perform and how audiences interact with them. The Meta-owned platform announced that these updates aim to help creators understand audience behaviour at a more detailed level, including the timing and type of engagement on individual posts.

One of the major additions is Reel Like Insights, which lets users see the exact second a viewer liked a video. This is visualised through an interactive chart that helps pinpoint moments that captured attention. Alongside this, the analytics section will display other engagement metrics such as likes, shares, saves, comments, and the total number of accounts that interacted w...