India, Dec. 30 -- Blinkit has pitched two of the country's top business schools in a playful battle that compares not their placement data or rankings, but something much more telling - the number of mixers ordered on campus.

The quick-commerce platform has been running an outdoor advertising campaign in which billboards revealing data about Blinkit ordering habits have popped up across several cities.

One such billboard by Blinkit reveals that XLRI - Xavier School of Management in Jamshedpur ordered twice as many mixers as Indian Institute of Management in Calcutta.

"XLRI ordered double the mixers than IIM-C," reads the billboard.

Mixers refer to non-alcoholic beverages used to mix with alcohol. A tongue-in-cheek line at the bottom o...