India, Oct. 18 -- WhatsApp is preparing a major policy shift that could change how users and businesses communicate on the platform. Meta, the parent company of WhatsApp, has announced plans to limit how many messages can be sent to people who do not respond, a move designed to reduce spam and bulk messaging that have become widespread in recent years.

The company will introduce this new measure in several countries within the coming weeks. According to Meta, each message sent to a contact who has not replied will count toward a sender's monthly quota. The exact number of messages allowed under this quota has not yet been disclosed.

The new policy will primarily affect users and businesses that frequently send unsolicited or repeated me...