India, June 25 -- This is not just about taste, dietary choice or cultural practice though it is deeply rooted in all three! In India, excessive salt intake is quietly fueling a public health emergency.

Sodium reduction strategies using behaviour change communication could show results but globally the evidence suggests that people can't be nudged away from the saltshaker by behaviour change communication alone. While behaviour change communication can support sodium reduction, we need other simple solutions to be able to achieve India's goal of reducing sodium intake at population level by 30% by 2030.

But what if the solution did not require drastic changes in behaviour, expensive medications, or complex health interventions? What if ...