India, Sept. 25 -- Long before Paytm became the Rs.75,000 crore company it is today, its growth was fuelled not just by big bets on digital payments but also by everyday staples like Coke bottles and packets of Lay's. Founder and CEO Vijay Shekhar Sharma recently recalled how a quirky cashback promotion turned into one of Paytm's biggest growth hacks.

Sharma told the story of Paytm's "greatest growth hack" to Deedy Das, a Kolkata-born, US-based venture capitalist who was recently promoted to partner at Menlo Ventures. Das, in turn, shared it on social media. (Also read: Who is Deedy Das? Ex-Google and Facebook techie becomes partner at Menlo Ventures)

"I met the billionaire founder of PayTM and he shared some of the best startup stories...