India, Dec. 15 -- 2>| Divyanshu Nijhara

When reflecting on India's most iconic advertising campaigns, the phrase "Har Ghar Kuch Kehta Hai" immediately comes to mind. This memorable tagline is intrinsically linked to Asian Paints, finding its way into countless homes and hearts over the years. In conversation with Stutee Ghosh, Mr. Amit Syngle, Managing Director and CEO of Asian Paints, shares the moments and insights that shaped this iconic expression.

At its core, Asian Paints has adopted this slogan as the cornerstone of its advertising strategy, rendering it timeless. The phrase emerged during a transformative period in India following the 1990s, when societal and familial structures began to evolve. With modern lifestyles taking sha...