India, Aug. 29 -- Born in Jodhpur, The Ethnic Label is the heart-child of Anita Khatri, who turned her love for clothes and craft into a brand rooted in heritage and hope for the women and artisans of Rajasthan whose stories often go unheard. Joined by her daughter Priyanshi, they built more than clothing - a movement by women, for women. Each kurta or co-ord carries the touch of local artisans, weaving comfort, confidence, and culture. Their vision is to keep Indian crafts alive, empower women artisans, and celebrate handmade over mass-made. Every piece tells a story - of roots, resilience, and a mother-daughter dream stitched lovingly into every thread.

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