India, Oct. 9 -- Marketing leaders, brand custodians and industry experts at the Rural Marketing Summit 2026, presented by Can Image, a rural advertising and digital wall printing company, and curated by ET Edge, called for a rethink of how brands approach rural marketing in India. Speakers highlighted the need to move beyond traditional rural-urban distinctions and recognise rural consumers as increasingly informed, aspirational and diverse.

Held under the theme "The Power of Presence", the summit explored how brands can reimagine rural marketing by moving beyond conventional approaches to create deeper relevance, stronger affinity, trust and lasting recall. The discussions highlighted the importance of understanding the evolving rural ...