India, Oct. 3 -- The Bombay High Court on September 29 granted interim protection of personality rights to renowned playback singer Asha Bhosle and held that unauthorised use of a celebrity's personality traits violates their personality rights. The court said that such traits include their name, voice, photographs and caricatures.

Recently Bhosle had approached the court after Mayk Inc, an AI platform, used sophisticated algorithms to clone her voice and then display, advertise, and promote it without her consent. A single-judge bench of justice Arif Doctor was responding to her plea seeking protection from the unauthorised use or commercial exploitation of her name, voice, signatures, photographs, images, and caricatures.

The court he...