India, Nov. 5 -- Virat Kohli - India's poster boy of cricket and one of the most recognisable athletes in the world - turns 37 today. With a reported net worth of nearly Rs.1,050 crore, the former Indian captain's empire extends far beyond the cricket field - spanning endorsements, BCCI contracts, IPL paychecks, Instagram posts, and luxury real estate. Here's a look at what fuels the phenomenon called Brand Virat Kohli.

Despite stepping away from Test and T20I cricket, Kohli remains an integral part of India's ODI setup. His current A+ central contract with the BCCI brings him an annual income of Rs.7 crore, not including match fees and bonuses that come with series victories and ICC tournaments.

Kohli has been the face of Royal Challen...