India, Aug. 22 -- Up until the last season, jewellery whispered. Barely-there chains, tiny studs and discreet bands became shorthand for quiet luxury, where the most coveted pieces were often the ones that didn't announce themselves. However, now, the mood is changing as jewellery is getting bigger, brighter and far less interested in blending in.

Enter gem-maxxing - the new appetite for dialling up colour, scale and visual impact through gemstones. It can mean a stack of colourful rings, an oversized cocktail stone, a necklace layered with contrasting gems or simply one spectacular piece that refuses to play supporting act.

According to Future Market Insights, India's coloured gemstones market was valued at $0.9 billion in 2025 and is ...