India, Aug. 27 -- Every year during Ganesh Chaturthi, Mumbai's real estate market sees renewed momentum. Over the past two years, developers, both big and small, have increasingly turned to flexible payment schemes such as Buy Now, Pay Later to lure homebuyers. With the onset of Ganesh Chaturthi 2025, the trend has resurfaced, as demand typically peaks during this auspicious period.

Unlike earlier years, when developers wooed buyers with gold coins, free stamp duty, or foreign trips, freebies have largely disappeared this season. Instead, flexible payment plans continue to dominate. Developers say that typically 20-30% of buyers opt for these schemes when offered.

Industry experts caution, however, that such plans aren't suited for ever...