India, Oct. 19 -- With the corporate gifting season slowing down, mithaiwallas and bakeries in Lucknow are now focusing squarely on Diwali and Bhai Dooj. After bulk supplies, retail customers form the most significant part of their sales, and establishments have gone all out, enhancing their line-ups beyond traditional items.

According to sweet sellers, the current buyers are primarily those purchasing sweets for their homes and near-dear ones. We take a look at the emerging trends.

Ved Prakash, owner of Classic Radhey Sweets in Gole Market, says he has made significant updates to his festive line-up.

"The golden foil-coated sweet was our innovation that everyone followed. This year, we tweaked it into Swarna Amrit Barfi, with a single...