India, July 16 -- For years, premium hospitality experiences in India have largely been associated with metropolitan cities.

The biggest concerts happened in Mumbai. The most ambitious hospitality concepts launched in Delhi. The strongest creator communities emerged in Bengaluru.

However, this trend appears to be changing.

As rising incomes, social media, and experience-led consumption are contributing to the emergence of Tier 2 cities as important cultural and consumer markets. .

Businesses and national brands are increasingly taking note of this shift. Consumers are showing a greater willingness to spend on experiences without travelling to larger cities. And local communities are creating demand that were previously considered unde...