Lucknow, Nov. 12 -- Health supplements being sold with claims of controlling diabetes, treating kidney ailments, detoxifying the liver and managing other diseases will face a major regulatory crackdown in Uttar Pradesh, with the Food Safety and Drug Administration (FSDA) prohibiting misleading disease-specific names and unsubstantiated medical claims on nutraceuticals.

The department has also made the declaration 'Not for Medicinal Use' mandatory on every pack, tightened restrictions on ingredients and dosage levels, and brought online marketplaces, advertisers, manufacturers and retailers within the ambit of enforcement.

In a detailed order issued on Thursday, FSDA commissioner Roshan Jacob directed all food business operators to ensur...