India, Oct. 29 -- Chief minister Devendra Fadnavis on Tuesday asked the Brihanmumbai Electricity Supply and Transport (BEST) undertaking to significantly increase its non-fare box revenue, setting a target of 40% of total income from sources other than passenger fares.

Speaking at a programme held at the BEST headquarters in Colaba, Fadnavis said, "There are only discussions about non-fare box revenue, but it's not being implemented. BEST should aim to generate 40% of its total income through non-fare box, which would make it self-sustainable."

Non-fare box or NFB revenue refers to income generated from avenues other than ticket sales - such as advertising, leasing land for retail outlets and food courts, and developing commercial or of...