India, Aug. 26 -- Flipkart has launched a new subscription plan in India called Flipkart Black, which aims to expand its customer rewards ecosystem while offering a range of bundled services. The membership combines shopping benefits, entertainment access, and travel offers, making it the company's latest addition to its subscription lineup.

The Flipkart Black membership is priced at Rs. 1,499 per year, but Flipkart is offering it at an introductory price of Rs. 990 annually. This makes it more expensive than Flipkart's earlier VIP plan, which is priced at Rs. 799 per year, and higher than the free loyalty program, Flipkart Plus, which operates on a tier-based system of Silver and Gold memberships.

One of the major attractions of Flipka...