India, Sept. 5 -- The festive shopping season is about to heat up as Flipkart has confirmed the start date of its Big Billion Days Sale 2025. The much-anticipated event will kick off on September 23, offering wide-ranging discounts across smartphones, electronics, and home appliances. The announcement follows the launch of a dedicated microsite and updated landing page on Flipkart's mobile app.

The timing of the event adds to the competitive atmosphere, as Amazon's Great Indian Festival Sale 2025 is also set to begin on the same date. While Flipkart has revealed the starting day, it has not yet disclosed how long the sale will run.

As part of the sale, Flipkart will extend additional benefits through bank partnerships. Axis Bank and ICI...