India, Feb. 26 -- Here's the flip side of trying to stay authentic and real on your socials. Sooner or later, the fans start talking back. One will want to know why a creator stopped posting their morning routine. Another will ask if the friend in Friday's vlog was actually a partner. There will be some who will press for updates about a family member you mentioned only once. And you'll eventually wonder who's calling the shots: You, or the followers you serve.

We asked lifestyle and travel influencer Simran Balar Jain (@SimranBalarJain), digital marketer Praveen Kumar (@WhereAreYouPraveen), and fashion influencer Paridhi Gulati (@VogueAndVanities_Pari) to reflect on the boundaries they've set, and the invisible labour of staying real, b...