India, Sept. 20 -- A video captures a moment when a fan dropped his newly purchased iPhone 17 in front of Apple CEO Tim Cook. The footage prompted a series of remarks, with many joking that it was the man's way of doing a "drop test."

"This is so embarrassing," an X user wrote while re-sharing a TikTok video. The clip opens with a text that reads, "Bro dropped the iPhone 17 in front of Tim Cook."

In the video, the man, a content creator who goes by Primz on social media, starts opening his iPhone box in front of Cook. Almost instantly, the device slips out and falls to the ground. Both the CEO and the man react as they try to pick up the Cosmic Orange iPhone 17.

The man then hands the device to Tim Cook and gets his signature on a piec...