India, Oct. 5 -- With India's retail sector entering its peak festive period, the smartphone market has emerged as a focal point of industry attention. The festive season sales typically provide a boost in sales, a period typically between late September and through till November, encompassing major festivals including Navratri, Dussehra, and Diwali. Phone brands as well as retailers are lining up offers and discounts, but key to any momentum would be the themes that dominate buying decisions, as well as broad market trends.

In an report shared exclusively with HT by research firm TechInsights, ahead of its broader release, they note that the first wave of India's festive season from September 22 to October 2, 2025, saw a 5% year-on-year...