India, Sept. 25 -- Popular playback singer Udit Narayan is soaking in a new wave of love as Duniya Haseeno Ka Mela, the chartbuster he sang for the 1997 thriller Gupt, is back in the spotlight. More than two decades after its release, the track has become a viral sensation again, thanks to its use in the climax of Netflix's The Ba***ds of Bollywood.

"I always believed this song had something timeless about it. Seeing it come alive again after so many years feels very special," he told us.

The impact has been staggering. Within days of the show's release on September 18, the original video of the song clocked over 5 million new views on YouTube, while streams surged across platforms like Spotify and Instagram, where countless reels and e...