India, Sept. 5 -- Grocery store owner

Musharraf Ali, 35, lives with his wife Rihanna Ali, 27, in a small two-bedroom house in northeast Delhi's Ghonda neighbourhood. Originally from Uttar Pradesh's Hardoi district, the couple does not have any children.

For the last 13 years, Ali has run a grocery store selling soft drinks, snacks, chocolates, rice, lentils, butter, ghee, etc. His annual income comes up to around Rs.3.5 lakh per annum or around Rs.30,000 a month.

He owns a two-bedroom house and a big chunk of his expenditure is on food.

"We spend about Rs.20,000 on ration, dairy and meat products every month and it takes up a large chunk of my earnings," he said, adding that his electricity bill is usually zero because he ensures that...