India, Sept. 15 -- Move over the old-school chants of "Jab tak sooraj chaand rahega" and "Humaara neta kaisa ho." This year's Delhi University Students Union (DUSU) elections are running on a whole new soundtrack - one that feels less like political sloganeering and more like rap battles in North and South Campus.

Think punchlines like "Main ek gehra sagar hoon, main Mayank Nagar hoon" or the fiery "Jo darr gaya, woh marr gaya. Hum ladenge datkar khade rahenge." Catchy, punchy and often laugh-out-loud funny, these slogans are ricocheting off chai stalls, echoing under campaign umbrellas, and splashed across the walls of democracy.

For campaigners, the slogan isn't just garnish, it's the hook, the headline, the chorus that gets stuck in ...