India, Oct. 23 -- The just published draft regulations on Artificial Intelligence (AI) generated content mark India's first statutory attempt to address deepfakes and synthetic media. The proposed amendments to the IT Rules will require AI tools and social media platforms to label manipulated content - a response to concerns over poll interference, misinformation, and impersonation. The framework gets several things right. It provides legal clarity by defining "synthetically generated information" for the first time in Indian law, bringing AI-generated material under existing takedown obligations, and laying out specific labelling requirements. The proposed rules state that images and videos must carry labels covering at least 10% of disp...