India, Oct. 19 -- We have a difficult relationship with money. Centuries of poverty due to colonisation limited the possibility of achieving wealth for an average Indian family. It firmly created the binary in our civilisational memory - the rich are bad and the poor are morally superior. This binary said that the poor are not rich because they don't have ill-gotten wealth and the rich are rich because they are complicit in some crime. Asceticism was celebrated and the display of wealth frowned upon. The post-Independence socialist years hammered home the moral code that money is bad and profits are dirty. Even today the super rich like to call themselves as being people with "middle-class values". But then along comes Diwali and the aver...