India, June 24 -- An intense, record-breaking heatwave has gripped France. Temperatures are soaring to nearly 40degC, pushing Paris into a "red alert" safety bracket. But since the show must go on, Paris Fashion Week Men's Spring/Summer 2027 is officially underway. Now, luxury brands are being forced to radically adapt to the stifling climate.

With nearly half of France under a red alert, authorities have launched an emergency plan to protect the public. Because air conditioning is rare in French homes and buildings, the capital has been transformed to handle the heat.

The government has banned public drinking in red alert zones to prevent dehydration. Outdoor sports, parties, and concerts have been cancelled or strictly limited.

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