India, Oct. 21 -- Aditya Dhar and Ranveer Singh's Dhurandhar became a major box-office success, breaking several records and establishing itself as one of the highest-grossing Indian film franchises. However, before its release, the film faced criticism over its marketing strategy, with some fans expressing disappointment over the lack of buzz. In a conversation with the Everyday Empires podcast, Varun Gupta, founder of Max Marketing, the agency behind the promotional campaigns for Dhurandhar and Dhurandhar: The Revenge, revealed why Ranveer did not promote the film and recalled Aditya's reaction to the criticism before its release.

Varun said he could not recall any Hindi film releasing a 3.5-minute-long promotional asset six months bef...