India, Sept. 26 -- Devon Pritchard will replace Doug Bowser as president and Chief Operating Officer of Nintendo of America Inc (NOA), with the latter retiring on December 31, 2025. Pritchard has 19 years of experience in the video game industry and has been a longstanding member of the NOA leadership team.

Pritchard will also be joining the NOA Board of Directors and will become an NCL Executive Officer with this promotion.

Speaking of taking up the new role, Pritchard said "I am humbled and excited to take on this new role. Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to bu...