India, July 13 -- A Delhi-based content creator tried to turn public opinion against shopkeepers in a mountain town for overcharging him for a bottle of Limca - only for his Instagram video to backfire. Content creator Ravi shared an Instagram video where he filmed a pair of women shopkeepers minding what appears to be a small kirana store in a hill station.

Although he did not specify the location, his later Instagram posts show him vacationing in Manali.

The Delhi-based creator slammed the shopkeepers for charging Rs.50 for a bottle of Limca that retails for Rs.35 in the plains. "Bhaiji ye hume loot rahe hain (They are looting us)," he was heard saying in the video.

In the same video, he was heard asking the shopkeepers how much the ...