India, March 28 -- The Delhi high court has protected the personality rights of Gautam Gambhir, head coach of the Indian men's cricket team, restraining entities from using his persona without his consent.

A bench of Justice Jyoti Singh in a March 25 order, released on Saturday, observed that Gambhir is among India's most decorated cricketers, and that unauthorised content and merchandise deriving commercial value from his considerable goodwill and reputation amounts to a violation of his personality and publicity rights.

The court directed the entities to take down the infringing content within 36 hours. "...[Gambhir] has represented India in 242 international matches across Tests, ODIs, and T20Is and is most remembered for his match-w...