India, Sept. 25 -- The Delhi high court on Thursday said that it will pass orders safeguarding Telugu actor Akkineni Nagarjuna's personality and publicity rights, restraining entities from commercially exploiting his name, image and voice without consent.

Justice Tejas Karia said the court would also direct the takedown of URLs infringing upon the actor's personality rights. "When you can identify the URL's. the best is to direct them to take down. We'll pass orders," justice Karia said.

The court was hearing a Nagarjuna's suit seeking protection of his name, image, voice and other distinctive personality attributes.

In his suit, argued by senior advocate Vaibhav Gaggar, advocates Pravin Anand and Dhruv Anand, Nagarjuna had asserted th...