India, Feb. 7 -- The Delhi High Court has passed orders to protect actor and entrepreneur Vivek Oberoi's personality rights by restraining entities from using his name, image, and identity without his consent.

A bench of justice Tushar Rao Gedela on Thursday took up Oberoi's suit for protection of his personality rights and said, "Yes, we'll pass orders."

Oberoi accused entities of impersonating him on social media by creating fake accounts using his name and image, selling unauthorised merchandise, and producing and circulating artificial intelligence (AI)-generated content.

The court observed that Oberoi is an accomplished and well-established actor, besides being a successful entrepreneur and humanitarian.

In its order released lat...