India, Oct. 26 -- The Delhi High Court has allowed Johnson & Johnson's subsidiary, JTNL Consumer Health, to continue selling its electrolyte drink under the registered trademark "ORSL" until the Food Safety and Standards Authority of India (FSSAI) decides on the company's plea challenging the ban on using Oral Rehydration Solution (ORS) branding for certain beverages.

The FSSAI had issued orders on October 14 and 15 restraining food business operators (FBOs) from using the term ORS as a prefix or suffix in the name, label, advertisement, or trademark of any food or beverage product, concluding that such a practice was misleading and contravened the provisions of the Food Safety and Standards Act, 2006.

The prohibition covered fruit-base...