India, Aug. 19 -- Crompton is no longer looking at itself only as a fan, lighting or home appliance company. At an event in Mumbai on August 18, the 85-year-old consumer electrical brand unveiled a new strategy called Crompton 2.0, marking its push into connected homes, premium technology and smart energy solutions.

The company also introduced a new brand identity, along with Crompton Rhion, a premium technology platform, and a wider Energion ecosystem focused on energy efficiency, connected appliances and EV charging.

Crompton says its new approach is built around how people use technology at home today. Instead of selling individual products, the company wants its appliances and energy solutions to work as part of a larger connected s...