India, Nov. 6 -- Clean beauty has become one of the most talked-about concepts in the skincare and makeup industry. From products labelled natural and vegan to formulations claiming to be non-toxic, brands are increasingly using the term to attract conscious beauty consumers. But what does clean beauty actually mean, and how can consumers distinguish meaningful claims from marketing jargon?

As beauty consumers become more aware of ingredients and their impact on skin health, the conversation around clean beauty is evolving. It is no longer simply about avoiding certain ingredients or choosing products derived from natural sources. Instead, the focus is shifting towards formulation quality, ingredient safety, transparency and scientific e...