India, June 26 -- Christopher Nolan is resisting the modern Hollywood trend for his upcoming film, The Odyssey. While most studios nowadays lean heavily on social media hype and influencer screenings to build early buzz, Universal Pictures is taking a new step forward. They are opting for a classic rollout, keeping the initial screenings strictly reserved for traditional critics and select VIP guests.

According to a report in The Hollywood Reporter, Universal Pictures has chosen to completely bypass the now-standard practice of hosting early hype-building screenings for social media creators. Rather than letting TikTokers, Instagram influencers, and YouTubers flood the internet with breathless first reactions weeks in advance, the studio...