India, Dec. 16 -- Winter coats do not usually spark arguments. You zip them up, pull on gloves, step outside. But one viral video has managed to turn fur-lined hoods into a full-blown internet debate, with one Chicago creator insisting most of us have been wearing them incorrectly for years. The discussion started after content creator Jessica Alzamora posted a video that quickly spread across social platforms.

Her point was straightforward. Those fluffy fur-trimmed hoods people leave open for style are not meant to sit flat behind the head or frame the face loosely. They are meant to be folded inward and worn tight.

In her video, Alzamora explains that the hood is designed to wrap around the ears and sides of the face, creating a seal ...