India, March 19 -- The rituals that are usually followed during Navratri or any other Indian festival have a lot to do not just with culture and customs, but also with bringing positivity and balance into people's lives. One such ritual is Indian women applying Alta during any auspicious event. While it looks like a simple decorative tradition, it actually carries a deeper meaning. According to spiritual expert Jai Madaan, applying Alta helps ground your energy, invite positivity, and strengthen your inner self during Navratri.

Jai Madaan explains, "Every time I apply Alta, I'm reminded that our rituals are never random. Something so simple carries so much power." Traditionally, Alta was even used to heal wounds, underscoring its signifi...