India, June 1 -- Casper Ruud was more than frustrated on Sunday. It was not his match against Joao Fonseca, or the weather in Paris. The 27-year-old Norwegian was briefly angered by courtside advertising boards. During a tightly contested opening set on Court Philippe-Chatrier, he directed a blunt complaint toward the chair umpire.

Meanwhile, at the time of writing this story, it was youngster Fonseca who was dominating their fourth-round clash. He won the first two sets 7-5, 7-6.

No, its not the F-word you are thinking of. Ruud told the umpire: "I think it's more important player health than the frigging sponsors!" His frustration stemmed from repeated close encounters with the advertising structures positioned at the back of the court...