India, Aug. 2 -- Now that BTS is officially back, the brand deals are rolling in at full speed. It's no surprise that companies are racing to sign the members, but in a surprisingly divisive turn of events, Kim Taehyung (aka V) has just been announced as the new face of Coca-Cola Zero in South Korea. And this time, ARMY isn't reacting the way they usually do. The announcement came on July 31, as Coca-Cola Korea, under LG Household & Health Care, launched its new #BestCokeEver campaign with Taehyung at the forefront.

But the moment quickly spiralled into controversy. Unlike previous endorsements, this one has sparked serious backlash from fans around the world. The reason? Coca-Cola's alleged ties to Israel amidst the ongoing genocide in ...