India, Aug. 12 -- Unless you've been living under a rock or have completely sworn off trending news, BTS' parent company HYBE has just unleashed its latest project to the world - CORTIS. Officially set to debut on August 18, the five-member group has been warming up the stage for months.

Their first big step? The release of their music video for GO!, a track that sits firmly in the realm of new-generation Korean music. Think Travis Scott meets electronic K-pop - the kind of sound engineered to thrive on TikTok or Instagram Reels. For the Korean music landscape that has often skirted this style, CORTIS feels like a deliberate attempt to fill that niche.

The MV - released today on August 11 - has the playful energy of small-scale creators...