India, Aug. 15 -- In a marketing landscape driven by clicks, conversions, and creators, Galderma-the dermatology-focused global pharma company-is taking a different approach: investing in conversations that may not yield immediate sales, but are likely to shape perceptions over time.

Its recent effort is a campus-based brand seeding initiative at India's premier business schools including IIM Lucknow, IIM Kozhikode, and IIFT Delhi. Over 3,000 students participated in a full-day immersive experience focused on skincare awareness, product literacy, and trust.

While beauty and skincare brands often target influencers and Gen Z content creators for visibility, Galderma is engaging India's next wave of business leaders, marketers, and entrep...