New Delhi, May 15 -- The World Health Organization (WHO) on Friday warned that the rapid global rise of nicotine pouches, aggressively marketed to adolescents and young people through attractive flavours, sleek packaging and social media campaigns, risks fuelling nicotine addiction and serious health harms among youth.

The first global report on nicotine pouches - Exposing marketing tactics and strategies driving the growth of nicotine pouches - comes in the lead-up to World No Tobacco Day on May 31, which this year will focus on tobacco and nicotine addiction and the tactics used by the industry to hook a new generation of users.

Nicotine pouches are small sachets placed between the gum and lip that release nicotine through the lining ...