India, Oct. 2 -- The Bombay High Court has issued an order protecting veteran playback singer Asha Bhosle from the unauthorized use of her identity by artificial intelligence (AI) platforms, e-commerce sites, and other parties. The court's decision prevents these entities from using her voice, image, or likeness without her explicit permission.

Justice Arif S Doctor, who issued the order, noted that using a celebrity's personal features-such as their name, voice, photographs, or likeness-without their consent appears, on the surface, to infringe upon their personality rights.

Quoting a report by Bar and Bench, the court emphasized that making AI tools available to replicate a celebrity's voice without consent amounts to a violation of t...