India, Aug. 29 -- Bigg Boss Season 19, hosted by Bollywood superstar Salman Khan, has created history by registering a record-breaking debut on JioCinema and setting new milestones in the history of the reality show franchise. Produced by EndemolShine, the latest season has delivered the strongest Day 1 performance yet for any Bigg Boss season launched on OTT platforms.

Bigg Boss 19 returns with a bang, featuring 16 contestants from TV, music, and social media, promising high drama, unexpected twists, and record-breaking digital engagement on JioCinema.

The launch episode of Bigg Boss 19 delivered 2.3 times higher reach and 2.4 times more watch-time compared to Season 18 on JioCinema, marking a massive spike in audience engagement. Addi...