India, Aug. 31 -- Despite broader market slowdowns across the tech sector, India's premium smartphone segment continues to demonstrate growth. Indian consumers are increasingly moving away from specs-first purchasing decisions, choosing instead to invest in devices that provide software fluidity, hardware longevity, artificial intelligence, and reliable after-sales ecosystems. Responding to this market shift, OPPO continues to develop its position through long-term innovation and ecosystem-focused engineering.

According to industry reports from Counterpoint and CMR for Q1 2026, OPPO maintains its position among the top three smartphone brands in India with approximately 14% market share, emerging as one of the faster-growing brands withi...