India, March 3 -- A Bengaluru-based entrepreneur has offered a candid take on the realities of building a business, calling it a "long, lonely journey" that takes a heavy emotional and financial toll. In a viral post on X, coffee brand founder Vardhaman Jain reflected on completing nearly five years of running his venture in India.

"I'm about to complete 5 years of building or trying to build a coffee business in India," Jain wrote.

He described it as the "most gruelling" thing he has done, both mentally and financially. He said running a business changes a person over time. "You develop a thick skin for bullshit, let go of your ego, learn to accept rejection (and people tearing your product apart), and eventually become emotionally det...